Mostrar mensagens com a etiqueta audiences. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta audiences. Mostrar todas as mensagens
11/11/15
Media use by tweens and teens
THE COMMON SENSE CENSUS: MEDIA USE BY TWEENS AND TEENS. Tweens and teens today place an enduring value on two media activities in particular: watching TV and listening to music. Whether downloaded, streamed, or watched or listened to “live,” or whether it comes through a transistor radio, a television set, a tablet, or a smartphone.
07/11/12
31/10/12
Nielsen new media audiences
NPower is a web-based research analysis tool accessible through the National TV Toolbox on Nielsen Answers that offers limitless opportunities for detailed analysis of television audience information. Researchers gain full flexibility in analyzing minute by minute, respondent-level data with unparalleled ability to focus on standard and custom audience demographics. Evaluate audience estimates, National commercial minute ratings, custom time-shifted viewing (including "C3" - commercial Live+3 days), reach & frequency, and viewers segmentation.
NPower; Cross Platform; Data Comparison Grid; National TV Toolbox User Guide
NPower; Cross Platform; Data Comparison Grid; National TV Toolbox User Guide
23/10/12
How Companies (and Politics) Learn Your Secrets
Charles Duhigg (2012), The
Power of Habit: Why We Do What We Do in Life and Business, Random House.
How
Companies Learn Your Secrets (Charles Duhigg)
Sasha
Issenberg (2012), The Victory Lab: The
Secret Science of Winning Campaigns, Crown.
Why Journalists Should Be Forced to Work on Campaigns (
Why Journalists Should Be Forced to Work on Campaigns (
19/10/12
17/10/12
New media audiences
Livingstone, Sonia (1999) New Media, New Audiences? New Media Society, 1999; 1; 59.
Livingstone, Sonia (2003) The changing nature of audiences : from the mass audience to the interactive media user. In: Valdivia, A., (ed.) Companion to media studies. Blackwell companions in cultural studies (6). Blackwell Publishing, Oxford, UK, pp. 337
Cover, Rob (2004) New media Theory: Electronic Games, Democracy and Reconfiguring the Author-Audience Relationship. Social Semiotics; 14(2):173-191.
Cover, Rob (2006) Audience inter/active: Interactive media, narrative control and reconceiving audience history, New Media & Society, vol. 8 no. 1 139-158.
Jansz, Jeroen (2009) Participating Media Audiences 2.1 (Conference - Faculty of History and Arts, Erasmus University Rotterdam, 13 November)
Bermejo, F. (2009) Audience manufacture in historical perspective: from broadcasting to Google New Media Society 2009; 11; 133-154.
Ayerdi, K., (2010) Cambios en las estrategias de las audiencias de las páginas web de televisión. Análisis de la participación en los entes públicos autonómicos en España.
Brasel, S. and Gips, J. (2011) Media Multitasking Behavior: Concurrent Television and Computer Usage. Cyberpsychol Behav Soc Netw. September; 14(9): 527–534.
Lucas Graves and John Kelly (2010). Confusion Online: Faulty Metrics and the Future of Digital Journalism. Tow Center for Digital Journalism. Columbia University Graduate School of Journalism. http://www.journalism.columbia.edu/system/documents/345/original/online_metrics_report.pdf
Livingstone, Sonia (2003) The changing nature of audiences : from the mass audience to the interactive media user. In: Valdivia, A., (ed.) Companion to media studies. Blackwell companions in cultural studies (6). Blackwell Publishing, Oxford, UK, pp. 337
Cover, Rob (2004) New media Theory: Electronic Games, Democracy and Reconfiguring the Author-Audience Relationship. Social Semiotics; 14(2):173-191.
Cover, Rob (2006) Audience inter/active: Interactive media, narrative control and reconceiving audience history, New Media & Society, vol. 8 no. 1 139-158.
Jansz, Jeroen (2009) Participating Media Audiences 2.1 (Conference - Faculty of History and Arts, Erasmus University Rotterdam, 13 November)
Bermejo, F. (2009) Audience manufacture in historical perspective: from broadcasting to Google New Media Society 2009; 11; 133-154.
Ayerdi, K., (2010) Cambios en las estrategias de las audiencias de las páginas web de televisión. Análisis de la participación en los entes públicos autonómicos en España.
Brasel, S. and Gips, J. (2011) Media Multitasking Behavior: Concurrent Television and Computer Usage. Cyberpsychol Behav Soc Netw. September; 14(9): 527–534.
Lucas Graves and John Kelly (2010). Confusion Online: Faulty Metrics and the Future of Digital Journalism. Tow Center for Digital Journalism. Columbia University Graduate School of Journalism. http://www.journalism.columbia.edu/system/documents/345/original/online_metrics_report.pdf
11/10/12
28/09/12
06/12/11
UK: a nation addicted to smartphones
New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.
22/11/11
20/11/11
Net_PT
Bareme Internet 2011
Um dia nas nossas vidas (Estudo Nova Expressão 2011): Avaliar o comportamento da população portuguesa utilizadora da internet (59% do total da população com +15 anos, Marktest 2011) em relação aos seus hábitos de utilização de meios e suportes/plataformas de comunicação.
Um dia nas nossas vidas (Estudo Nova Expressão 2011): Avaliar o comportamento da população portuguesa utilizadora da internet (59% do total da população com +15 anos, Marktest 2011) em relação aos seus hábitos de utilização de meios e suportes/plataformas de comunicação.
17/11/10
03/11/10
Active audiences
BENKLER, Yochai (2000) «From Consumers to Users: Shifting the Deeper Structures of Regulation Toward Sustainable Commons and User Access». http://www.law.indiana.edu/fclj/pubs/v52/no3/benkler1.pdf
ORTEGA, Sergio; (2007). «Evolución del perfil del usuario: Usuarios 2.0», En: No Solo Usabilidad,nº6. http://www.nosolousabilidad.com/articulos/usuario20.htm
HARRISON, Teresa e BARTHEL, Brea(2009) «Wielding new media in Web 2.0: exploring the history of engagement with the collaborative construction of media products». New Media Society; 11; 155
SUNDET, Vilde e YTREBERG, Espen (2009) «Working Notions of Active Audiences. Further Research on the Active Participant in Convergent Media Industries». Convergence; 15; 383.
AYERDI e URETA (2010) Cambios en las estrategias de las audiencias de las páginas web de televisión. Análisis de la participación en los entes públicos autonómicos en España. http://campus.usal.es/~comunicacion3punto0/comunicaciones/070.pdf
LIVINGSTONE, Sonia (2008), «Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and selfexpression», new media & society, Vol10(3):393–411.
PETER, Jochen, VALKENBURG Patti M. (2008) «Adolescents’ Exposure to Sexually Explicit Internet Material, Sexual Uncertainty, and Attitudes Toward Uncommitted Sexual Exploration. Is There a Link?», Communication Research, Volume 35 Number 5, October 2008, pp. 579-601.
MEHRA, Barat, et altri (2004), «The internet for empowerment of minority and marginalized users», new media & society, Vol6(6):781–802.
DEIGHTON, J.A. and KORNFELD, L. (2007) «Digital interactivity: unanticipated consequences for markets, marketing and consumers», Working Paper 08-017, Harvard Business School. http://www.hbs.edu/research/pdf/08-017.pdf
ORTEGA, Sergio; (2007). «Evolución del perfil del usuario: Usuarios 2.0», En: No Solo Usabilidad,nº6. http://www.nosolousabilidad.com/articulos/usuario20.htm
HARRISON, Teresa e BARTHEL, Brea(2009) «Wielding new media in Web 2.0: exploring the history of engagement with the collaborative construction of media products». New Media Society; 11; 155
SUNDET, Vilde e YTREBERG, Espen (2009) «Working Notions of Active Audiences. Further Research on the Active Participant in Convergent Media Industries». Convergence; 15; 383.
AYERDI e URETA (2010) Cambios en las estrategias de las audiencias de las páginas web de televisión. Análisis de la participación en los entes públicos autonómicos en España. http://campus.usal.es/~comunicacion3punto0/comunicaciones/070.pdf
LIVINGSTONE, Sonia (2008), «Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and selfexpression», new media & society, Vol10(3):393–411.
PETER, Jochen, VALKENBURG Patti M. (2008) «Adolescents’ Exposure to Sexually Explicit Internet Material, Sexual Uncertainty, and Attitudes Toward Uncommitted Sexual Exploration. Is There a Link?», Communication Research, Volume 35 Number 5, October 2008, pp. 579-601.
MEHRA, Barat, et altri (2004), «The internet for empowerment of minority and marginalized users», new media & society, Vol6(6):781–802.
DEIGHTON, J.A. and KORNFELD, L. (2007) «Digital interactivity: unanticipated consequences for markets, marketing and consumers», Working Paper 08-017, Harvard Business School. http://www.hbs.edu/research/pdf/08-017.pdf
02/11/09
Textos (Públicos/New Media)
Benefits/Risks of Electronic Media for Children, in Empowering Parents and Protecting Children in an Evolving Media Landscape, #11-49, FCC, Oct 2009.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-09-94A1.pdf
LIVINGSTONE, Sonia (2004), “The Challenge of Changing Audiences: Or, What is the Audience Researcher to Do in the Age of the Internet?”, European Journal of Communication, London: Sage.
http://eprints.lse.ac.uk/412/1/Challenge_of_changing_audiences_-_spoken_version.pdf
MEHRA, Barat, et altri (2004), «The internet for empowerment of minority and marginalized users», new media & society, Vol6(6):781–802.
NAPOLI, Philip M. (2009) «Audience Measurement, the Diversity Principle, and the First Amendment Right to Construct the Audience», Donald McGannon Communication Research Center, Fordham University.
http://www.fordham.edu/images/undergraduate/communications/audience%20measurement,%20diversity,%20and%201a.pdf
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-09-94A1.pdf
LIVINGSTONE, Sonia (2004), “The Challenge of Changing Audiences: Or, What is the Audience Researcher to Do in the Age of the Internet?”, European Journal of Communication, London: Sage.
http://eprints.lse.ac.uk/412/1/Challenge_of_changing_audiences_-_spoken_version.pdf
MEHRA, Barat, et altri (2004), «The internet for empowerment of minority and marginalized users», new media & society, Vol6(6):781–802.
NAPOLI, Philip M. (2009) «Audience Measurement, the Diversity Principle, and the First Amendment Right to Construct the Audience», Donald McGannon Communication Research Center, Fordham University.
http://www.fordham.edu/images/undergraduate/communications/audience%20measurement,%20diversity,%20and%201a.pdf
Links (Públicos/Digital)
Marketers’ Internet Ad Barometer 2009 - April 2009. European Interactive Advertising Association
http://www.eiaa.net/ftp%5Ccasestudiesppt%5CEIAA_Marketers_Internet_Ad_Barometer_2009_PR_Presentation.pdf
EIAA Media Multi-tasking Report Executive Summary
http://www.eiaa.net/Ftp/casestudiesppt/EIAAMediaMulti-taskingReport-Pan-EuropeanExecutiveSummary.pdf
http://www.eiaa.net/news/eiaa-articles-details.asp?id=203&=1
MIA PROJECT publishes INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT survey Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development.
www.MIAProject.org
http://www.eiaa.net/news/eiaa-articles-details.asp?id=198&=1
The Definitive European Media Consumption Study
http://www.eiaa.net/Ftp/Conferences/WEBIT_2009.pdf
Europe Internet Trends of Today and Tomorrow (Microsoft, April 2009)
http://www.scribd.com/doc/14065700/Europe-Logs-On-Microsoft-Study
Internet ad spend grows 4.6 per cent (IAB-UK)
http://www.iabuk.net/en/1/adspendgrows300909.mxs
NIELSEN LAUNCHES LARGEST, MOST REPRESENTATIVE ONLINE AUDIENCE MEASUREMENT PANEL IN U.S.
http://www.nielsen-online.com/pr/pr_090713_2.pdf
TV/Internet Convergence Measurement
Understand your brand users and media campaigns cross platform capabilities
Television, Internet and Mobile Usage in the U.S.
Nielsen Huddles With Clients On TV-Internet Measurement
Three Screen Report: Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile
Portugal
Serviço de Acesso à Internet - 2º trimestre de 2009
http://www.anacom.pt/render.jsp?contentId=970389
Informação estatística sobre a Sociedade de Informação e do Conhecimento
http://www.anacom.pt/render.jsp?categoryId=159084#horizontalMenuArea
4,5 milhões de utilizadores de Internet
A Marktest acaba de editar a versão 2009 do Bareme Internet, que contabiliza no Continente 4,5 milhões de utilizadores de internet, um número que cresceu quase dez vezes nos últimos 13 anos. Os dados do Bareme Internet, o estudo de base do Netpanel, contabilizam 4 484 mil indivíduos que costumam utilizar a internet. Este valor representa 53.9% do universo composto pelos residentes no Continente com 15 e mais anos. Estes dados significam que a maioria dos portugueses nesta faixa etária já está online.
http://www.marktest.pt/marktest/default.asp?c=1210&n=2085
Netpanel
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?strUrl=./info/conteudos/apresentacao.asp
Mais visitantes de sites de TV
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?c=1292&n=2092
A utilização e a audiência da INTERNET em Portugal (2002)
http://www.marktest.pt/produtos_servicos/Netpanel/web_docs/Conf_Internet.pdf
Marktest Audimetria procura soluções para medir emissões digitais http://www.marktest.com/wap/a/n/id~12df.aspx
http://www.eiaa.net/ftp%5Ccasestudiesppt%5CEIAA_Marketers_Internet_Ad_Barometer_2009_PR_Presentation.pdf
EIAA Media Multi-tasking Report Executive Summary
http://www.eiaa.net/Ftp/casestudiesppt/EIAAMediaMulti-taskingReport-Pan-EuropeanExecutiveSummary.pdf
http://www.eiaa.net/news/eiaa-articles-details.asp?id=203&=1
MIA PROJECT publishes INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT survey Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development.
www.MIAProject.org
http://www.eiaa.net/news/eiaa-articles-details.asp?id=198&=1
The Definitive European Media Consumption Study
http://www.eiaa.net/Ftp/Conferences/WEBIT_2009.pdf
Europe Internet Trends of Today and Tomorrow (Microsoft, April 2009)
http://www.scribd.com/doc/14065700/Europe-Logs-On-Microsoft-Study
Internet ad spend grows 4.6 per cent (IAB-UK)
http://www.iabuk.net/en/1/adspendgrows300909.mxs
NIELSEN LAUNCHES LARGEST, MOST REPRESENTATIVE ONLINE AUDIENCE MEASUREMENT PANEL IN U.S.
http://www.nielsen-online.com/pr/pr_090713_2.pdf
TV/Internet Convergence Measurement
Understand your brand users and media campaigns cross platform capabilities
Television, Internet and Mobile Usage in the U.S.
Nielsen Huddles With Clients On TV-Internet Measurement
Three Screen Report: Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile
Portugal
Serviço de Acesso à Internet - 2º trimestre de 2009
http://www.anacom.pt/render.jsp?contentId=970389
Informação estatística sobre a Sociedade de Informação e do Conhecimento
http://www.anacom.pt/render.jsp?categoryId=159084#horizontalMenuArea
4,5 milhões de utilizadores de Internet
A Marktest acaba de editar a versão 2009 do Bareme Internet, que contabiliza no Continente 4,5 milhões de utilizadores de internet, um número que cresceu quase dez vezes nos últimos 13 anos. Os dados do Bareme Internet, o estudo de base do Netpanel, contabilizam 4 484 mil indivíduos que costumam utilizar a internet. Este valor representa 53.9% do universo composto pelos residentes no Continente com 15 e mais anos. Estes dados significam que a maioria dos portugueses nesta faixa etária já está online.
http://www.marktest.pt/marktest/default.asp?c=1210&n=2085
Netpanel
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?strUrl=./info/conteudos/apresentacao.asp
Mais visitantes de sites de TV
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?c=1292&n=2092
A utilização e a audiência da INTERNET em Portugal (2002)
http://www.marktest.pt/produtos_servicos/Netpanel/web_docs/Conf_Internet.pdf
Marktest Audimetria procura soluções para medir emissões digitais http://www.marktest.com/wap/a/n/id~12df.aspx
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