Facebook’s threat to the NYU Ad Observatory is an attack on ethical research (NiemanLab)
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31/10/18
27/10/12
Digital Advertising
Advertising Industry in the Digital Age (Suzanne M. Kirchhoff, 2011) and 2009.
A Comparison of Three Interactive Television Ad Format (Steven Bellman, Anika Schweda, and Duane Varan, 2009)
When advertising goes digital (Comscore, 2010)
Understanding the Economics of Digital Compared to Traditional Advertising and Media Services (Joe Burton, 2009)
A Comparison of Three Interactive Television Ad Format (Steven Bellman, Anika Schweda, and Duane Varan, 2009)
When advertising goes digital (Comscore, 2010)
Understanding the Economics of Digital Compared to Traditional Advertising and Media Services (Joe Burton, 2009)
20/12/11
26/10/11
Conferência: A Publicidade e o Digital
A Publicidade e a Era Digital. Conferência de Patricia Corredor (Professora da Universidad Rey Juan Carlos). FCSH, Quarta-feira, 9 de Novembro de 2011. Auditório 1, 18h00. Bio: Doutora em Ciências da Informação pela Universidad Complutense (UCM). Profesora titular interina de Fundamentos de la Publicidad na Faculdade de Ciências da Comunicação da Universidad Rey Juan Carlos. Especialista em Gestión Publicitaria e Co-directora académica do Master “Dirección y gestión de Comunicación, Marketing y Publicidad” del Instituto Europeo di Design (IED), desde 2005.
05/10/11
29/11/10
Interactive Television
BELLMAN Steven et altri (2009) A Comparison of Three Interactive Television Ad Formats, Journal of Interactive Advertising, Vol 10 No 1 Fall 2009, 14-34.
CESAR, Pablo and CHORIANOPOULOS Konstantinos (2009), The Evolution of TV Systems, Content, and Users Toward Interactivity, New Publishers Inc.
CESAR, Pablo et altri (eds.) (2009), Social Interactive Television: Immersive Shared Experiences and Perspectives. Hershey (PA), USA: IGI Global Publishing.
European Conference on Interactive Television. Proceedings of the seventh european conference on European interactive television conference 2009, Leuven, Belgium June 03 - 05, 2009
Presentation of the WeonTV project at the Euro ITV 2009 in Leuven - Juin 2009.
A Social TV project from Aveiro University with a partnership with Portugal Telecom.
Broadband Bananas is an online networking portal for the interactive television industry
Changing Television Environments - 6th European Conference, EUROITV 2008, Salzburg, Austria, July 3-4, 2008 Proceedings, Lecture Notes in Computer Science Volume 5066/2008, Springer Berlin / Heidelberg, 2008
JENSEN, Jens (2005) Interactive Television: New Genres, New Format, New Content, ACM International Conference Proceeding Series; Vol. 123.
Proceedings of the second Australasian conference on Interactive entertainment, Sydney, Australia. Pages: 89 - 96
Digital TV: A Cringely Crash Course
MOE, Hallvard (2005) Television, Digitalisation and Flow: Questioning the Promises of Viewer Control
Interactive TV (2004)
KATZ, Barbara (2003) Development and Current Issues of Interactive Television in the UK
QUICO, Célia (2000), INTERACTIVE TELEVISION: A NEW MEDIA INDUSTRY IN PORTUGAL? - analisys of the current and future developments of products and services
JENSEN, Jens (1998) ‘Interactivity’ - Tracking a New Concept in Media and Communication Studies I: Nordicom Review. 1998 ; vol. 12, nr. 1.
CESAR, Pablo and CHORIANOPOULOS Konstantinos (2009), The Evolution of TV Systems, Content, and Users Toward Interactivity, New Publishers Inc.
CESAR, Pablo et altri (eds.) (2009), Social Interactive Television: Immersive Shared Experiences and Perspectives. Hershey (PA), USA: IGI Global Publishing.
European Conference on Interactive Television. Proceedings of the seventh european conference on European interactive television conference 2009, Leuven, Belgium June 03 - 05, 2009
Presentation of the WeonTV project at the Euro ITV 2009 in Leuven - Juin 2009.
A Social TV project from Aveiro University with a partnership with Portugal Telecom.
Broadband Bananas is an online networking portal for the interactive television industry
Changing Television Environments - 6th European Conference, EUROITV 2008, Salzburg, Austria, July 3-4, 2008 Proceedings, Lecture Notes in Computer Science Volume 5066/2008, Springer Berlin / Heidelberg, 2008
JENSEN, Jens (2005) Interactive Television: New Genres, New Format, New Content, ACM International Conference Proceeding Series; Vol. 123.
Proceedings of the second Australasian conference on Interactive entertainment, Sydney, Australia. Pages: 89 - 96
Digital TV: A Cringely Crash Course
MOE, Hallvard (2005) Television, Digitalisation and Flow: Questioning the Promises of Viewer Control
Interactive TV (2004)
KATZ, Barbara (2003) Development and Current Issues of Interactive Television in the UK
QUICO, Célia (2000), INTERACTIVE TELEVISION: A NEW MEDIA INDUSTRY IN PORTUGAL? - analisys of the current and future developments of products and services
JENSEN, Jens (1998) ‘Interactivity’ - Tracking a New Concept in Media and Communication Studies I: Nordicom Review. 1998 ; vol. 12, nr. 1.
02/11/09
Links (Públicos/Digital)
Marketers’ Internet Ad Barometer 2009 - April 2009. European Interactive Advertising Association
http://www.eiaa.net/ftp%5Ccasestudiesppt%5CEIAA_Marketers_Internet_Ad_Barometer_2009_PR_Presentation.pdf
EIAA Media Multi-tasking Report Executive Summary
http://www.eiaa.net/Ftp/casestudiesppt/EIAAMediaMulti-taskingReport-Pan-EuropeanExecutiveSummary.pdf
http://www.eiaa.net/news/eiaa-articles-details.asp?id=203&=1
MIA PROJECT publishes INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT survey Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development.
www.MIAProject.org
http://www.eiaa.net/news/eiaa-articles-details.asp?id=198&=1
The Definitive European Media Consumption Study
http://www.eiaa.net/Ftp/Conferences/WEBIT_2009.pdf
Europe Internet Trends of Today and Tomorrow (Microsoft, April 2009)
http://www.scribd.com/doc/14065700/Europe-Logs-On-Microsoft-Study
Internet ad spend grows 4.6 per cent (IAB-UK)
http://www.iabuk.net/en/1/adspendgrows300909.mxs
NIELSEN LAUNCHES LARGEST, MOST REPRESENTATIVE ONLINE AUDIENCE MEASUREMENT PANEL IN U.S.
http://www.nielsen-online.com/pr/pr_090713_2.pdf
TV/Internet Convergence Measurement
Understand your brand users and media campaigns cross platform capabilities
Television, Internet and Mobile Usage in the U.S.
Nielsen Huddles With Clients On TV-Internet Measurement
Three Screen Report: Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile
Portugal
Serviço de Acesso à Internet - 2º trimestre de 2009
http://www.anacom.pt/render.jsp?contentId=970389
Informação estatística sobre a Sociedade de Informação e do Conhecimento
http://www.anacom.pt/render.jsp?categoryId=159084#horizontalMenuArea
4,5 milhões de utilizadores de Internet
A Marktest acaba de editar a versão 2009 do Bareme Internet, que contabiliza no Continente 4,5 milhões de utilizadores de internet, um número que cresceu quase dez vezes nos últimos 13 anos. Os dados do Bareme Internet, o estudo de base do Netpanel, contabilizam 4 484 mil indivíduos que costumam utilizar a internet. Este valor representa 53.9% do universo composto pelos residentes no Continente com 15 e mais anos. Estes dados significam que a maioria dos portugueses nesta faixa etária já está online.
http://www.marktest.pt/marktest/default.asp?c=1210&n=2085
Netpanel
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?strUrl=./info/conteudos/apresentacao.asp
Mais visitantes de sites de TV
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?c=1292&n=2092
A utilização e a audiência da INTERNET em Portugal (2002)
http://www.marktest.pt/produtos_servicos/Netpanel/web_docs/Conf_Internet.pdf
Marktest Audimetria procura soluções para medir emissões digitais http://www.marktest.com/wap/a/n/id~12df.aspx
http://www.eiaa.net/ftp%5Ccasestudiesppt%5CEIAA_Marketers_Internet_Ad_Barometer_2009_PR_Presentation.pdf
EIAA Media Multi-tasking Report Executive Summary
http://www.eiaa.net/Ftp/casestudiesppt/EIAAMediaMulti-taskingReport-Pan-EuropeanExecutiveSummary.pdf
http://www.eiaa.net/news/eiaa-articles-details.asp?id=203&=1
MIA PROJECT publishes INITIAL RESULTS FROM FIRST GLOBAL INTERACTIVE AUDIENCE MEASUREMENT survey Digital advertising industry cites lack of consistent global Internet audience metrics as a major challenge in its development.
www.MIAProject.org
http://www.eiaa.net/news/eiaa-articles-details.asp?id=198&=1
The Definitive European Media Consumption Study
http://www.eiaa.net/Ftp/Conferences/WEBIT_2009.pdf
Europe Internet Trends of Today and Tomorrow (Microsoft, April 2009)
http://www.scribd.com/doc/14065700/Europe-Logs-On-Microsoft-Study
Internet ad spend grows 4.6 per cent (IAB-UK)
http://www.iabuk.net/en/1/adspendgrows300909.mxs
NIELSEN LAUNCHES LARGEST, MOST REPRESENTATIVE ONLINE AUDIENCE MEASUREMENT PANEL IN U.S.
http://www.nielsen-online.com/pr/pr_090713_2.pdf
TV/Internet Convergence Measurement
Understand your brand users and media campaigns cross platform capabilities
Television, Internet and Mobile Usage in the U.S.
Nielsen Huddles With Clients On TV-Internet Measurement
Three Screen Report: Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile
Portugal
Serviço de Acesso à Internet - 2º trimestre de 2009
http://www.anacom.pt/render.jsp?contentId=970389
Informação estatística sobre a Sociedade de Informação e do Conhecimento
http://www.anacom.pt/render.jsp?categoryId=159084#horizontalMenuArea
4,5 milhões de utilizadores de Internet
A Marktest acaba de editar a versão 2009 do Bareme Internet, que contabiliza no Continente 4,5 milhões de utilizadores de internet, um número que cresceu quase dez vezes nos últimos 13 anos. Os dados do Bareme Internet, o estudo de base do Netpanel, contabilizam 4 484 mil indivíduos que costumam utilizar a internet. Este valor representa 53.9% do universo composto pelos residentes no Continente com 15 e mais anos. Estes dados significam que a maioria dos portugueses nesta faixa etária já está online.
http://www.marktest.pt/marktest/default.asp?c=1210&n=2085
Netpanel
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?strUrl=./info/conteudos/apresentacao.asp
Mais visitantes de sites de TV
http://www.marktest.pt/produtos_servicos/Netpanel/default.asp?c=1292&n=2092
A utilização e a audiência da INTERNET em Portugal (2002)
http://www.marktest.pt/produtos_servicos/Netpanel/web_docs/Conf_Internet.pdf
Marktest Audimetria procura soluções para medir emissões digitais http://www.marktest.com/wap/a/n/id~12df.aspx
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