03/06/20

Exposure to untrustworthy websites in the 2016 US election

Guess, A.M., Nyhan, B. & Reifler, J. Exposure to untrustworthy websites in the 2016 US election. Nat Hum Behav 4, 472–480 (2020). https://doi.org/10.1038/s41562-020-0833-x

Survey and web-traffic data from the 2016 US presidential campaign show that supporters of Donald Trump were most likely to visit these websites, which often spread through Facebook. However, these websites made up a small share of people’s information diets on average and were largely consumed by a subset of Americans with strong preferences for pro-attitudinal information. These results suggest that the widespread speculation about the prevalence of exposure to untrustworthy websites has been overstated.