Nielsen new media audiences

NPower is a web-based research analysis tool accessible through the National TV Toolbox on Nielsen Answers that offers limitless opportunities for detailed analysis of television audience information. Researchers gain full flexibility in analyzing minute by minute, respondent-level data with unparalleled ability to focus on standard and custom audience demographics. Evaluate audience estimates, National commercial minute ratings, custom time-shifted viewing (including "C3" - commercial Live+3 days), reach & frequency, and viewers segmentation.

NPower; Cross PlatformData Comparison GridNational TV Toolbox User Guide