18/04/12
Adobe Digital Index
Why marketers aren’t giving social the credit it deserves. Digital Index analyzed 1.7 billion visits to media, retail, and travel sites to understand social media’s impact on website traffic. The analysis showed that the last-click attribution models typically used by marketers underestimate social media’s value. First click attribution showed social media’s value to be nearly twice as high—a significant difference that could change how marketers invest.
13/04/12
Anticookies
La ley 'anticookies' amenaza la publicidad en Red. Pese a que el registro es anónimo, la nueva norma obliga a que el usuario acepte la recogida de datos.
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