Ofcom today published Children’s Digital Day research which shows children are topping up traditional live TV viewing by watching online video clips and catch-up TV. It shows that older children aged 11-15 are watching half the amount of live TV per day as adults (1 hour 32 minutes versus 2 hours 58 minutes). In contrast, older children are spending six times longer than adults watching short online video clips on sites such as YouTube and Vimeo (33 minutes versus 5 minutes). Half (45%) of 11-15 year olds watch online video clips on websites every week compared with 20% of adults.
