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14/03/13
Facebook Likes predict highly sensitive personal attributes
Private traits and attributes are predictable from digital records of human behavior (Michal Kosinski, David Stillwell and Thore Graepel): We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.